The Ask

Increase unaided consideration and build brand love in 18-24-year-olds for Indeed.

The Solution

Position Indeed as the place where users can go to hit it off.

• Designed a 20-page campaign book in InDesign that encapsulates our campaign for Indeed, from initial research and strategy to creative executions and media plan
• Collaborated with team to highlight key points of campaign
• Pushed Indeed’s visual aesthetic to include their secondary colors while maintaining brand guidelines

The RESULTS

• District winner, Plans Book
• District winner, Best Art Direction
• Third place, Overall Campaign