American Advertising Federation Plans Book Design

The Ask

Increase unaided consideration and build brand love in 18-24-year-olds for Indeed.

The Solution

Position Indeed as the place where users can go to hit it off.

  • Designed a 20-page campaign book in InDesign that encapsulates our campaign for Indeed, from initial research and strategy to creative executions and media plan
  • Collaborated with team to highlight key points of campaign
  • Pushed Indeed’s visual aesthetic to include their secondary colors while maintaining brand guidelines


  • District winner, Plans Book
  • District winner, Best Art Direction
  • Third place, Overall Campaign