Challenge: Four Seasons is launching a yacht line in 2026–except nobody knows about it.
Ask: Revitalize yachting culture by building awareness for Four Seasons Yachts for a new generation: wealthy, old-money millennial couples.
Competitive Advantage: By the numbers, a Four Seasons Yacht has 95 suites, 200 person capacity, 1:1 staff to guest ratio, and 130+ destinations.With huge capacity to welcome guests, this yacht is the perfect intimate getaway for family & friends.
Strategy: Four Seasons Yachts is the ultimate wedding destination for those seeking an intimate, meaningful, and luxurious celebration. It captures the unique moments, memories, and people that make a wedding truly unforgettable. Four Seasons Yachts is more than just a venue—it’s a space where families and friends come together to celebrate love in a one-of-a-kind, extraordinary way.
Big Idea: “It’s More Than a Wedding.” It’s not just the dress or the cake. It’s the entire experience, from beginning to end. Your dad by your side as you walk down the aisle. Your five-year-old niece’s shy smile in the family photo. And those moments with a Four Seasons Yachts wedding are immeasurable–like watching grandpa have the time of his life on a jet-ski excursion or sipping mimosas with your sisters as you watch the sunrise come up on your special day.
Captain, Brand Research: Makenna Labor
Captain, Big Idea Development: Abby Dever
Captain, Creative Executions: Lucy Bickel
Maiden Voyage “Hard Launch” Party: Experiential
About:
- Invite top influencers + their families to the official wedding party of Four Seasons Yachts
- Dior gift bag package: sunglasses, hats, and scarves in wedding colors for guests to enjoy
- Exclusive Polaroid camera to capture the memories
Digital Tie-In:
- Huge influencer collabs and created short-form content posted to TikTok & IG Reels
- Branded IP for Four Seasons Yachts’ socials
- Generate awareness for Four Seasons Yachts’ brand on social media
Joey & Kelsey’s Wedding Planning Series: Influencer Collab
About:
- Get Millennials’ it-couple to star in promo by giving them their own Four Seasons Yachts wedding
- IG Reels/YouTube Shorts covering wedding festivities
- Covers pre-wedding and wedding on the yacht
- Features their families’ inputs
- Ownable, lifestyle branded content
Digital Tie-In:
- TikTok & Instagram Reels
- Collabs with Joey and Kelsey
- Taps into audience’s Bachelor Franchise interest
- Increased awareness for yacht line
- Increase in Four Seasons Yachts’ following
“Say Yes to the Dress” Takeover: Integrated Marketing
About:
- Special 2-hour episode on the Yacht itself
- Exclusive on-board stylist with the Pnina Tornai resort-inspired capsule collection
- Yacht tour from the host
- Celebrity brides, like Hailee Steinfeld, Nina Dobrev, Emma Roberts + their families
Digital Tie-In:
- Celebrity guest collabs generating awareness for Four Seasons Yachts’ brand on social media
- Short-form content on IG Reels/YouTube Shorts
Measuring Success
Building Awareness, increasing website traffic and social media followers and monitoring:
- Website clicks
- Collaborative posts
- Tags from influencers
- Cross followers
