Future Business Leaders of America Strategic Social Media Campaign (Creative Director)

The Ask

Develop a strategic advertising campaign for a local restaurant.

The solution

Created not just a strategic advertising campaign but went beyond in creating creative executions across the restaurant’s Instagram and TikTok

  • Developed and executed campaign social media strategy brief with strategic partner
  • Created overall campaign aesthetic as creative director across Instagram and TikTok activations, tying them back to overall strategy and positioning
  • Presented campaign pitch to state and national judges

The Result

  • National Qualifiers, Social Media Strategies
  • State Winner, Social Media Strategies