![](https://lucybickel.com/wp-content/uploads/2023/11/RWB-1-2-1024x585.png)
The Ask
Develop a strategic advertising campaign for a local restaurant.
The solution
Created not just a strategic advertising campaign but went beyond in creating creative executions across the restaurant’s Instagram and TikTok
- Developed and executed campaign social media strategy brief with strategic partner
- Created overall campaign aesthetic as creative director across Instagram and TikTok activations, tying them back to overall strategy and positioning
- Presented campaign pitch to state and national judges
The Result
- National Qualifiers, Social Media Strategies
- State Winner, Social Media Strategies
![](https://lucybickel.com/wp-content/uploads/2023/11/RWB-3-1-1024x574.png)
![](https://lucybickel.com/wp-content/uploads/2023/11/RWB-2-2-1024x574.png)