“How Real Human Intelligence™ Makes AI Valuable” eBook (Art Direction Intern, Mason)

The Problem

Business leaders were unsure and uneasy of what AI means for their advertising agency partners.

The Solution

Produced an eBook to inform business leaders about Mason’s position on AI: How Real Human Intelligence™ Makes AI Valuable.

  • Designed a 26-page eBook in InDesign from conception to the final edition
  • Created a system of hierarchy and structure to make text digestible for the reader while staying within brand guidelines
  • Worked quickly under pressure; designed the whole book in a day to build trust with our clients, providing them key information as quickly as possible

The Result

Downloads from key business leaders on the LinkedIn post of the eBook led to new business prospects for the agency.